Thunder Road

Custom Lives Here....

Thunder Road is one of the most popular destinations to see the best custom bike builders and high-end aftermarket vendors during Sturgis Bike Week. From complete bikes, to chrome accessories and unique merchandise, Thunder Road has something for everyone in a relaxed, consumer-friendly atmosphere.

In addition to the great shopping, Thunder Road also features a complete lineup of action-packed events including the Trike Show, HORSE Backstreet Choppers, Metzeler and Rat's Hole bike shows, along with Michael Lichter's Custom Exhibition and the wildly popular Rick Fairless's Strokers Sturgis. Come check out Thunder Road, the custom capital of Sturgis Bike Week!

Click here to visit www.ThunderRoadSturgis.com